Privacy Policy
Last Updated: 2026
MyHeartThrob Ltd ("we," "us," "our," or "Company") operates myheartthrob.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, and other contact details you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, clicks, referral sources, and interaction patterns
- Affiliate Tracking Data: Information necessary to track affiliate conversions and commissions
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Website's functionality and user experience
- To conduct analytics and understand user behaviour and preferences
- To track affiliate conversions and manage our affiliate programme
- To send administrative communications and updates
- To comply with legal obligations and enforce our Terms of Service
- To prevent fraud and enhance Website security
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Required for basic Website functionality
- Analytics Cookies: Help us understand how visitors use the Website
- Affiliate Tracking Cookies: Enable us to track referrals and conversions
- Marketing Cookies: Used to deliver relevant content and track campaign performance
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Please note that disabling cookies may affect Website functionality.
Third-Party Links
Our Website contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing your personal information or engaging with their services.
Third-party operators, including casinos linked from our Website, are independently responsible for their own data collection and privacy compliance.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you
- Right to Rectification: You may request correction of inaccurate data
- Right to Erasure: You may request deletion of your data (subject to legal limitations)
- Right to Restrict Processing: You may limit how we use your data
- Right to Data Portability: You may request your data in a portable format
- Right to Object: You may object to processing for marketing or analytics purposes
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Personal data provided voluntarily is retained for up to 3 years unless you request deletion
- Analytics and usage data is retained for up to 24 months
- Affiliate tracking data is retained for the duration necessary to process and verify conversions, typically 90 days
- Cookie data expires according to individual cookie settings
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@myheartthrob.co.uk
Website: myheartthrob.co.uk
We will respond to your request within 30 days of receipt.